I am just sitting back with my popcorn watching this one play out, because property management is about to change in a way a lot of good firms are not ready for. And I do mean good firms. This is not about anybody doing anything wrong. It is about what you know, what nobody ever showed you, and where you start. Companies in this industry are quietly landing in two camps. Camp #1 knows their data needs to be cleaned up. They are not hiding from it. They just do not know where
